Zaviye brand

Every angle. Every language. Below is our identity system — logo, typography, and palette. Please respect the clear-space and colour rules when reproducing the mark.

Logo

Zaviye

The mark is a prism — the literal optic that turns one beam of light into many. It is our metaphor: the same story seen from every angle. The wordmark is set in Noto Serif Bold, paired with Noto Naskh Arabic Bold. The Arabic script is equal-weight, not subordinate — it carries the same meaning ("angle") in our core market languages. Use the dark prism on light grounds and the light prism on dark grounds. Minimum clear space: the height of the prism.

Typography

Headlines

Noto Serif

Editorial, news-paper feel. Used for headlines, subheadings, and body when text-serif is appropriate (long-form reading).

UI + meta

Noto Sans

Interface type — buttons, labels, counts, tags. Tabular figures for numerical data.

Arabic / Persian / Urdu

نوتو نسخ عربی

Noto Naskh Arabic — paired with Latin at matched optical size.

Hebrew

נוטו סריף עברית

Noto Serif Hebrew for editorial, Noto Sans Hebrew for UI.

Color

Newsprint (light bg)

#fafaf7

var(--newsprint)

Darkroom (dark bg)

#111111

var(--darkroom)

Ink

#121212

var(--ink)

Cream (dark text)

#e8e6e1

var(--cream)

Ash

#9a9a94

var(--ash)

Vermillion (signal)

#C0382C

var(--signal)

Electric cobalt

#3055D8

var(--blue)

Amber

#C46818

var(--orange)

Signal is our single accent colour — used sparingly, never decoratively. The spectrum colours are data-only: they encode political leaning on the left–centre–right axis inside data visualisations and must not appear on UI chrome. Coverage-by-language bars use neutral ink on a track; language is carried by label, not colour.

Voice

Zaviye speaks plainly, without manifesto. Foreign correspondent writing for a literary magazine, warmed a quarter-stop. We show rather than tell. When we describe the news, the data does the work — which languages carried the story, which sides covered it, what was missing. We use tabular figures for numbers, serifs for headlines, mono for metadata, and don't use emoji as data carriers.

Press & partnerships

For press enquiries, interviews, or brand-asset downloads, email [email protected].